Revolutionizing the way English is taught and learned through the redesign of the English Quest mobile application.
The original English Quest mobile application faced several challenges that hindered the teaching and learning experience. Teachers encountered difficulties in navigating the app, conducting classes, and effectively engaging students.
Conducted in-depth user research for the English Quest redesign, including user interviews and analysis of app reviews. To identify usability issues, Conducted usability testing with potential users. These are the main insights got from user interviews:
Based on my research findings, created user personas, user flows, and information architecture. Began the design process with paper wireframes and low-fidelity wireframes, iterating multiple times based on client feedback and usability testing.
Once the wireframes were finalized, created a comprehensive visual design system, including color palettes, typography, and icons. Then designed the user interface and created high-fidelity prototypes.
To ensure a smooth transition to development, created detailed documentation, including design guidelines, specifications, and style guides.
One of the initial challenges encountered was a lack of consistent communication with the client. To address this, I took the initiative to schedule weekly catch-up calls on Friday mornings throughout the project. These calls ensured that all stakeholders were aligned on project goals, expectations, and progress, fostering effective collaboration and preventing misunderstandings.
To overcome the stakeholder's initial skepticism about our expertise, conducted a thorough audit of their existing app. The audit report highlighted areas for improvement in terms of UX and user satisfaction. By providing actionable recommendations, I was able to demonstrate our deep understanding of their specific needs and build trust, ultimately securing the project.
The English Quest app was still in development, but the stakeholder's enthusiasm was infectious. Their satisfaction with our progress was a testament to the team's ability to truly understand their vision and deliver innovative solutions. I couldn't wait to see the final product and measure its impact on users. As I looked ahead, I was filled with excitement for the journey that lay ahead.
Working with Naseeb and the team was an absolute pleasure. They not only understood our vision for the English Quest app but also exceeded our expectations in terms of design and execution. The team was incredibly collaborative, responsive, and easy to work with. Their ability to translate our ideas into visually stunning and user-friendly designs was impressive. We're confident that the English Quest app will be a huge success thanks to their expertise and dedication."